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How owning a franchise is a natural fit for ‘Mompreneurs’

Mom

By Georgie Binks

A “mompreneur” is defined as a woman who consciously runs a business and her family without sacrificing one for the other; a woman who often performs both roles simultaneously. For many aspiring mompreneurs, franchising is an attractive way to become a business owner.

“With a franchise, you can keep your entrepreneurial spirit but a lot of the really hard questions and uncertain aspects of having a business are taken care of,” says Maria Locker, CEO and Founder of Mompreneur Showcase Group Inc., an organization that supports, educates, and empowers women in business.

“Some of the most stable members of our organization are women who are part of a franchise system. As long as that franchise is succeeding, they’re succeeding.”

Here are some examples of franchises that have had success with mompreneur franchisees.

Lice Squad.com

Lice Squad.com provides full service head lice removal, inspection, and education as well as a full line of pesticide-free, environmentally-friendly products to deal with head lice.

Founder and CEO Dawn Mucci attributes her company’s success, in part, to moms. “Mothers understand other mothers. There’s an automatic understanding of the situation. A lot of mothers calling us about head lice are crying, so who better than another mother to answer that call?”

When Pamela Corrin and Lisa Jackson acquired their franchise location in September of 2014, Corrin found her experience as a mother to be an advantage. “It really prepared me for this. I could relate to most of these moms. It doesn’t matter whether its lice or a cold – you just want to make your kids better.”

The Lunch Lady

Ruthie Burd knows firsthand all about the world of mompreneurs. As the mother of an autistic son, she remembers, “I needed to find a business I could operate in the morning so I’d have the afternoons free to take him to his many therapies. I was virtually unemployable because I couldn’t always guarantee my attendance. So I thought of something that would fit into my schedule and requirements and allow me to contribute to the family finances.”

Burd started franchising her Lunch Lady concept in 2001. It offers lunch preparation and delivery to elementary schools where there are no pre-existing cafeterias, as well as to daycares, seniors programs, and camps.

“It’s a great franchise for a mom. We’re nurturing the school food environment which is something so many moms are concerned about. One of the things our mom franchisees say is they go to work and work hard, but they can still attend their children’s extra-curricular activities. We don’t work fewer hours, we just work in a different way.”

The Ten Spot

“Being a Ten Spot franchise partner is really conducive to having a family and being an entrepreneur. You don’t have to wake up at 3:30 in the morning to go make bread or open your store. With our franchise’s hours, you can drop off and pick up your kids.”

So says Ten Spot founder Kristen Wood about her booming beauty franchise. The company offers what Wood calls “incredibly executed pedicures, manicures and waxing services in an ultra-clean and hip environment.”

Wood says a lot of her company’s franchisees are women who have worked previously in the corporate world, taken maternity leave and don’t want to go back to the normal grind.

“We love owner/operators, specifically a woman in her 30s or 40s who’s worked in the professional world, can manage people, knows how business works and wants her own business –someone passionate and dedicated.”

Franchises offer flexibility, a variety of business options and opportunities, and terrific support to mompreneurs. There’s nothing like being a mother and watching your own kids grow up and succeed, except for, maybe, building up your new franchise business and watching it grow and prosper.